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Showing posts with label Tiger Crystal. Show all posts
Showing posts with label Tiger Crystal. Show all posts

Discover the Taste Notes of Tiger Crystal

Wednesday, March 28, 2012

Hi Huneybees,


Last night, Asia Pacific BreweriesSingapore (APBS) launched a trade-focused programme for Tiger Crystal to strengthenits foothold in the local premium beer category @ Cocoon Bar, Indochine, Forbidden City. The campaign has beendeveloped with the underlying strategy of targeting modern-day drinkers who arespoilt for choice with the variety of premium beer options currently available inthe marketplace and is starting with a trade engagement initiative.


Tiger Crystal, a refreshing and full-flavouredeasy-to-drink beer, was launched in Singapore by APBS in December 2010 and isan award-winning lager made with the finesthops from the United States; high quality malted barley and yeast from Europe.




“The local premium beer market hasbeen very competitive. We are embarking on this trade campaign to not onlystrengthen our relationships with our partners, but also to find new ways ofworking with them to bring out great beer experiences. The number of beerlovers is increasing and many are keen to explore new tastes. Tiger Crystalwith its light, refreshing, crisp notes makes it the perfect thirst quencherfor many various settings, be it a night out with friends or over a simplechill out” --- Rene de Monchy, Head of Marketing, APBS

In the coming weeks,  APBS will organise a few events for their trade partners to highlight the essence of Tiger Crystal as well as extending the reach of Tiger Crystal to younger crowds. I got to preview a couple of special ways you can handle the beer last night.

Model, Iris showcasing the Tiger Crystal Bar Kit. It's a tool belt that houses a bottle opener, 3 pens, a torch light and addtional pockets to hold stuffs.
They kicked off with a short introduction and there was a flaring performance. Normally they don't do this with beer and I find this idea pretty interesting and refreshing.




Another highlight of the night, would be the collaboration with Ashvin Shawn Kishore, the Lead MolecularMixologist of Bar Essentials to present a beer tasting experience with a twist.

As the Lead Molecular Mixologist, Shawn provokes and stimulates the senses by pushing the boundaries of science and unleashing the potential of art through creations of Molecular Cocktails that tantalizes the senses from preparation to delivery. Shawn’s personality shines in subtle moments of witty banter and maneuvers, teasing the crowd that adds to the fun and delight of any given function.
Shawn’s previous achievements include:
•3rd place in the Horfex World Open (Hong Kong 2011)
•2nd place in the Horfex World Open (Hong Kong 2010)
•Finalist in the Horfex World Open (Hong Kong 2009)
•Finalist in the Asian Cocktail Championship (Macau 2008)
•Winner in the International Singapore Flyer Cocktail Competition (Singapore 2007)
Shawn attended & trained in the following courses:
•Elite Bartenders Course (John Whyte Course, JWC)
•Absolut Vodka, Martell Cogac Training & Tasting Seminar, Dewars Academy of Whiskey




What's that brewing? Well, with the use of liquid nitrogen,we got the beer in this icy, muchy, sorbet form. 



Scoop a spoon of the "sorbet" into a glass of Tiger Crystal.
Pour in some liquid nitrogen.
And the drink's all ready. Wait for the mist to clear before you drink!
  
Thank you babes, for serving us great Tiger Crystal all night. :)
I got to experience first-hand, unlocking the varioustaste notes of Tiger Crystal at diiferent levels of chilling. At different temperatures, the drink tasted different and even the aroma is a little different. I loved it when it was served at its coldest and I'm in love with this Liquid Nitrogen Tiger Crystal!


Big thank you to Shawn to opening my eyes to molecular mixology.

 Cheers to Tiger Crystal for the great evening!


Tiger Crystal is available in selected bars, clubs, convenience stores andleading supermarkets. For more information, log on to Tiger Beer Singapore's website at http://tigerbeer.com.sg/crystal.asp and official Facebook page at www.facebook.com/TigerBeer.sg

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Discover the Taste Notes of Tiger Crystal

Hi Huneybees,


Last night, Asia Pacific BreweriesSingapore (APBS) launched a trade-focused programme for Tiger Crystal to strengthenits foothold in the local premium beer category @ Cocoon Bar, Indochine, Forbidden City. The campaign has beendeveloped with the underlying strategy of targeting modern-day drinkers who arespoilt for choice with the variety of premium beer options currently available inthe marketplace and is starting with a trade engagement initiative.


Tiger Crystal, a refreshing and full-flavouredeasy-to-drink beer, was launched in Singapore by APBS in December 2010 and isan award-winning lager made with the finesthops from the United States; high quality malted barley and yeast from Europe.




“The local premium beer market hasbeen very competitive. We are embarking on this trade campaign to not onlystrengthen our relationships with our partners, but also to find new ways ofworking with them to bring out great beer experiences. The number of beerlovers is increasing and many are keen to explore new tastes. Tiger Crystalwith its light, refreshing, crisp notes makes it the perfect thirst quencherfor many various settings, be it a night out with friends or over a simplechill out” --- Rene de Monchy, Head of Marketing, APBS

In the coming weeks,  APBS will organise a few events for their trade partners to highlight the essence of Tiger Crystal as well as extending the reach of Tiger Crystal to younger crowds. I got to preview a couple of special ways you can handle the beer last night.

Model, Iris showcasing the Tiger Crystal Bar Kit. It's a tool belt that houses a bottle opener, 3 pens, a torch light and addtional pockets to hold stuffs.
They kicked off with a short introduction and there was a flaring performance. Normally they don't do this with beer and I find this idea pretty interesting and refreshing.




Another highlight of the night, would be the collaboration with Ashvin Shawn Kishore, the Lead MolecularMixologist of Bar Essentials to present a beer tasting experience with a twist.

As the Lead Molecular Mixologist, Shawn provokes and stimulates the senses by pushing the boundaries of science and unleashing the potential of art through creations of Molecular Cocktails that tantalizes the senses from preparation to delivery. Shawn’s personality shines in subtle moments of witty banter and maneuvers, teasing the crowd that adds to the fun and delight of any given function.
Shawn’s previous achievements include:
•3rd place in the Horfex World Open (Hong Kong 2011)
•2nd place in the Horfex World Open (Hong Kong 2010)
•Finalist in the Horfex World Open (Hong Kong 2009)
•Finalist in the Asian Cocktail Championship (Macau 2008)
•Winner in the International Singapore Flyer Cocktail Competition (Singapore 2007)
Shawn attended & trained in the following courses:
•Elite Bartenders Course (John Whyte Course, JWC)
•Absolut Vodka, Martell Cogac Training & Tasting Seminar, Dewars Academy of Whiskey




What's that brewing? Well, with the use of liquid nitrogen,we got the beer in this icy, muchy, sorbet form. 



Scoop a spoon of the "sorbet" into a glass of Tiger Crystal.
Pour in some liquid nitrogen.
And the drink's all ready. Wait for the mist to clear before you drink!
  
Thank you babes, for serving us great Tiger Crystal all night. :)
I got to experience first-hand, unlocking the varioustaste notes of Tiger Crystal at diiferent levels of chilling. At different temperatures, the drink tasted different and even the aroma is a little different. I loved it when it was served at its coldest and I'm in love with this Liquid Nitrogen Tiger Crystal!


Big thank you to Shawn to opening my eyes to molecular mixology.

 Cheers to Tiger Crystal for the great evening!


Tiger Crystal is available in selected bars, clubs, convenience stores andleading supermarkets. For more information, log on to Tiger Beer Singapore's website at http://tigerbeer.com.sg/crystal.asp and official Facebook page at www.facebook.com/TigerBeer.sg

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Counting down to 2012

Friday, December 30, 2011


Hi Huneybees,



Are you ready for 2012? Below are some places you can consider for later today, to be seen and countdown to 2012 with the rest of the nation...

1) Marina Bay Singapore Countdown 2012


Jointly presented by Esplanade – Theatres on the Bay and the Urban Redevelopment Authority, Marina Bay Singapore Countdown, which is into its seventh year, invites everyone to pen their hopes for the New Year on wishing spheres. 20,000 wishing spheres, reflecting the contemplative and inspiring nature of the Countdown celebrations, will be set afloat in Marina Bay to form a spectacular visual arts display.

A host of free programmes will be presented for all to enjoy around the bay from 6.30pm – 1am. At Esplanade's Celebrate December, Singapore Idol alumni Syltra Lee will perform a string of inspirational songs from the 1960s to the present at the Esplanade Outdoor Theatre. The Letters Home sessions held at the Esplanade Concourse will tug at audience's heartstrings as Nora Samosir and Erwin Shah Ismail read letters by Singaporeans reflecting on precious moments and thoughts shared between friends and loved ones.

At The Promontory@Marina Bay, performances by Singapore's emerging talents such as SleeQ, Catalogue V, Black Forest, The Pinholes and Imran Ajmain will keep audiences entertained. Artists from FM Pop Music School will also be belting outunplugged renditions of popular English and Mandarin songs from the 1980s to today's current top 40 hits.

Special choreography of fireworks display and newly commissioned music

This year's Countdown fireworks will be set off from the octagonal-shaped pontoons moored in the waters to allow spectators in every corner of the bay to enjoy a stunning pyrotechnic display. Complementing the various formations of fireworks that rocket through the sky, there will also be more low-level fireworks skipping over the surface of the bay to create an up-close-and-personal experience.

Choreographed to the theme “Celebration of Life”, the fireworks display and music will reflect the soul of the community, unifying the people as we recount our experiences and greet the New Year with hope and joy. Played in synchronisation with the breathtaking fireworks is a specially commissioned music score composed by Cultural Medallion winner, musician and composer Mr Iskandar Ismail. New to this year's fireworks music is the addition of vocals by soprano Khor Ai Ming and the CHIJ Primary (Toa Payoh) children's choir. It will be broadcast "live" on MediaCorp radio station Symphony 92.4FM, so members of the public can tune in to watch the fireworks in tandem with the music. Those who are not able to make it to Marina Bay can also catch the fireworks presentation "live" on Channel NewsAsia.


2) Countdown to 2012 New York Style With Tiger Crystal


Tiger Crystal is set to take the upcoming New Year’s Eve celebrations up a notch with the installation of a clock tower at Clarke Quay’s Central Fountain Square. It will display New Year well-wishes received via text messages from revellers at Clarke Quay. Revellers will also be able to capture their party moments for free at the Tiger Crystal themed photo booth which will automatically upload the photos onto Tiger Beer Singapore’s Facebook page.

To add to the party atmosphere, Tiger Crystal brand ambassadors will be distributing New Years’ Eve premiums including 10,000 pairs of Tiger Crystal branded cheer sticks will multi-coloured LED lights.

Admission to the Clarke Quay event is free.

3)Countdown to 2012 with Mediacorp at Vivocity 


Singapore’s largest retail and lifestyle destination, VivoCity, is set to host one of Singapore’s most entertaining New Year’s Eve countdown events as it partners MediaCorp Channel 8 for the 4th consecutive year to present a night of song, dance and revelry to welcome 2012.

The event will be happening at the  Amphitheatre on Level 3 11pm to 12.30am and the “live” “MediaCorp Channel 8 Countdown” programme will be hosted by local personalities Dasmond Koh, Pornsak and Lee Teng.

The programme line-up will be filled with performances by a host of local favourites and emerging singers including Tay Ping Hui, Qi Yuwu, Joanne Peh, Eelyn Kok, Pan Ling Ling, May Phua, Priscelia Chan, Kym Ng, Julie Tan, Desmond Tan, Tay KeWei and Jonathan Leong. Malaysian singer Wu Jia Hui and gifted violinist, Lai Yi Xuan will also be making their special appearance for the event.

On top of the song and dance performances, there will be interviews with a number of the artistes from the cast of Channel 8’s musical drama series “A Song to Remember”. A preview of MediaCorp’s Raintree Pictures’ family movie “Dance Dance Dragon” which will open in cinemas here in January 2012 will also be aired during the countdown programme.

Members of the public who did not manage to redeem the tickets to the event can enjoy the simultaneous “live” screening of the show at the spacious Sky Park of VivoCity on Level 3.

4) Siloso Beach Party


Water jets and water spray guns will be making a big splash when the party gets underway on Sentosa’s Siloso Beach. This wet and wild countdown party will feature some of the coolest international DJs who will drench you with 12 hours of non-stop music at the largest beach countdown party in Asia!

Two elevated cherry pickers with water jets, that can reach a height of 10 metres, will unleash the water-play onto party-goers at the wet dance zone located in the Main Arena, while foam-fans take to the signature giant foam pool. Soak in the hydro party atmosphere by taking a dip in the dunking machine or splashing water from the water drums.

Tickets are going for $49 and can be purchased here.



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